Week 17 PPT and a document titled "final exam review" have been added to their respective pages. Final Exam 1.02 10: 00 AM-12: 00 PM 1101 New Media JB416 31 Du Yi & Cai Ziyue
1102 New Media JB417 31 Marissa & Han Xiao
You must bring the AP stylebook with you to the exam. Make sure your name (Chinese is fine) is visibly written on the cover. I will notify the Class 1 examiners of the procedure for Section B, Questions 1-5.
Remember: You will raise your hand when you have reached Section B. After you have finished questions 1-5, you will raise your hand again, so an examiner can come and collect your stylebook.
I would like to ask that the monitors of each class (Sunny & Catherine) take all the books from the examiners and redistribute them to your classmates.
Feedback
1. Please rate the class materials on a scale of 1-5 (1 being the lowest). Any comments about class materials.
2. What you liked about class (activities, structure, materials).
3. What you didn’t like about class.
4. Something you think I could add.
5. Other comments and suggestions
Assessment:
15% Class Blog
30% Individual Blog
10% Quizzes
15% Class Participation
30% Final Exam
Odds & Ends
- Your weebly final project is due on Jan. 3 at 10 p.m. Please see the document called "weebly final project" under the "tips" page if what I said in class today was not clear.
- The "final exam review" has all the information including terms in addition to the highlighted sections of your text that we went over today.
- You can contact me with any questions and as always, I will do my best to help you.
Week 16 PPT, tasks, final exam review, Weebly final project have all been added to their respective pages. Hello New Media students,
Final Exam
1.02 10: 00 AM-12: 00 PM 1101 New Media JB416 31 Du Yi & Cai Ziyue
1102 New Media JB417 31 Marissa & Han Xiao
You must bring the AP stylebook with you to the exam. Make sure your name (Chinese is fine) is visibly written on the cover. I will notify the Class 1 examiners of the procedure for Section B, Questions 1-5.
Remember: You will raise your hand when you have reached Section B. After you have finished questions 1-5, you will raise your hand again, so an examiner can come and collect your stylebook.
I would like to ask that the monitors of each class (Sunny & Catherine) take all the books from the examiners and redistribute them to your classmates.
Week 16 Tasks
1. Exam prep
2. News articles. Read, jot down some notes, and print (1 for every 2-3 students) and bring to class on Dec. 28th. You are looking for convergence, media types, and digital media grammar. Both articles present e-commerce, while one also discusses social commerce.
http://thenextweb.com/asia/2012/12/21/appconomy-wraps-up-16m-funding-round-as-it-launches-merchant-rewards-platform-in-china/
http://thenextweb.com/asia/2012/12/21/xiaomi-and-sina-weibo-ecommerce-experiment-succeeds-as-50000-smartphones-snatched-up-in-5-minutes/
3. Weebly final project due Jan. 3 at 10 p.m. ( I will go over this in class).
Odds & Ends
- Please make sure you bring both your textbook and AP stylebook to class on the 28th.
- My office hours on the 28th will be from 3:30-4 p.m.
- Please see "Final Exam Review" posted under the tips page for exam prep.
 | week_17_articles_for_discussion.doc | | File Size: | 417 kb | | File Type: | doc |
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Week 15 PPT and tasks have been added to their respective pages. Your tasks are as follows:
1. News Article Analysis #4. Example here and here. Article is already in your inbox and also here. Deadline: Thursday, Dec. 20th at 10 p.m.
2. Read, take some notes, and print (1 for every 2-3 students) the attached news articles.
Links: http://www.techinasia.com/jiepang-starbucks-christmas-social-marketing/
http://thenextweb.com/asia/2012/12/13/hit-asian-messaging-app-line-launches-in-china-the-home-of-staunch-rival-wechat/
3. Prepare questions for exam review
Odds & Ends
Our last formal class is Dec. 28th (more exam review and feedback). The exam will be some time after Jan. 1st. I will notify you as soon as I am told. During exam review, I will tell you specific passages in the text and specific terms/concepts that you should focus on. You will be given a final Weebly assignment next week that should be completed before our exam date. Stay tuned...
| week_16_news_article_analysis_discussion_.doc | | File Size: | 237 kb | | File Type: | doc |
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China Internet Report Gives a Glimpse of Tencent’s Dominance
The first notable term mentioned in the above article correlates to social media, particularly social media networking sites.
The report classifies the various types of Chinese social media to include more content driven or socially driven types in addition to whether you friend strangers or acquaintances. The latter refers to relationships and the former refers to user's needs.
The SNS platforms include Weixin (mobile IM), Renren, Kaixin, Tencent Pengyou (all general SNS), Qzone, Tencent & Sina Weibo (microblog), Diandian (microblog), Sina blog, Douban (discussion board/forum).
It's also possible to provide some examples of new media from the previously mentioned content. For example, if I read one fo your Sina blogs and leave a comment, this is an example of interactive communication on the Internet. If I do the same thing on Renren, by leaving a comment in reagards to your status update, I am this creating new media content.
There is further mention of desktop software favorites divided into three levels. The content level directly correlates with digital media's grammar of multimedia as these platforms utilize different kinds of media in one package. Kugou serves as a primary example.
Additionally, all three convergences play a part here.
Firstly, technological convergence is visible in SNS platforms such as Weixin. Weixin is a typical example of the merging of telecommunication, computing, and media into a digital environment. Weixin is also enhancing the user's experience and improving the way we interact with media content. The same could be said of Tencent or Sina Weibo as these two platforms are alos often utilized in a digitally mobile environment.
Second, economic convergence occurs as a result of technological convergence. Furthermore, Tencent's dominance of China's social media playground provides more evidence of economic convergence. One of the negative implications of economic convergence is less choice. With Tencent's popularity, less choice could very easily become the standard, as its competition is forced to fold their operations.
Thirdly, cultural convergence plays a role in the creation of these various platforms. Some, not all, are based on Western SNS platforms. Tencent and other like-minded companies come up with ways to both personalize and localize their products in order for them to become relevant to Chinese consumers.
I have not exhausted all the possibilities of analyzing this article, but merely provided a foundational base of where social media, new media, multimedia, and all three types of convergence present themselves.
Week 14 PPT, tasks, and a final exam overview have been added to their respective pages. First, week 14 tasks include:
1. Finish Ch. 8 pp. 254-264
2. Article #4: http://www.techinasia.com/tencent-china-idg-partners/. It's also attached. Deadline is not until Wednesday, Dec. 19th at 10 p.m.
I will be adding an example to my own personal website: marissakluger.weebly.com
Final Exam
Section A: Multiple Choice (30%, 2 points each)
In this section there are 15 questions. Answer the questions. Select the best answer for each question. Write the letter on the answer sheet.
Section B: Fill in the Blanks (30%, 1 point each)
Some words are missing. Write the missing words on the answer sheet. For numbers one through five, use your AP stylebook to look up the correct usage of the missing word(s). Spelling and capitalization must also be correct in order to get credit.
Section C: Short Answer Definitions (10%, 1 point each)
In this section there are 10 words (from your quiz). Briefly define each term, just write the main points. Write the answers on the answer sheet.
Section D: News Article Analysis (30%)
In this section you will read two short news articles. Choose ONE to briefly identify the following: what convergence(s) are taking place; the technology’s grammar (if present); whether it is social, new, or just related to digital media (if present); and any other MAJOR terminology or concepts from the textbook. You must also briefly identify why for all the previous listed information.
Odds & Ends
- The last week of class will be devoted to review.
- I will be all caught up with comments after this week.
- Website will be updated tomorrow with article #4, my example, and final exam overview.
- If you forget your Weebly login information, please just email me!
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