CHAPTER 2

10/4/2012

1. If online news websites merged into combined newspaper/radio/television news stations or channels, which group do you think would be better prepared to learn new skills - print journalists learning broadcast skills or broadcast journalists learning print skills? Why do you think so?

2. Describe your vision of how the media world will be for most people five years from now. Discuss how and where people would access news, entertainment, and other media content, and examine what media companies may be important.

54 Comments

Monica link

10/9/2012 04:23:53 pm

1. In my opinion, broadcast journalists would learn much more skills from print journalists. There are two reasons. One the one hand, printing industry transforms information from handwritten paper into printing press. The way of showing information is so simple. So it must have a wealth of information to absorb readers. But broadcast industry can show information by the forms of music, video and picture. To some extent, it is a little bit flashy. However, it is a new way to balance this case that more and more newspapers and magazines have their electronic edition. On the other hand, broadcast journalists transfer messages swiftly which makes us lost in the sea of messages. Most of us seldom chew on information which provides much food for thought. Although downloading e-books is more convenient today, a handful of individuals are comfortable with physical books. It is a good way to savor classical things. How to make classical things enduring is the point where broadcast journalists should learn skills from print journalists.
2.
Part 1. A. Important information can be sent by websites which we often use to our telephone’s message box. It is a free service provided by websites. Then, you can browse messages by category and star what you think is important and interesting. Don’t worry about a wealth of information crowding your message box, because telephone will delete the other information automatically
B. All websites have RSS feed service. We can get what we need on Google reader or something else swiftly.
Part 2. News media companies are more and more important five years from now because of its necessity for most people. In today’s highly information-based society, information and communication have become the lifeblood of modern society. Information society requires more and more people to have elementary information accomplishment in course of work, studies and life. We should know the variety of the international situations and the development of science and technology from daily news which makes you keeping up the pace of the times. More information we get more chances we own. Consequently, news media companies become media barons.

Marissa

10/13/2012 06:36:31 pm

Very well said. I can see your points clearly. And as far as the future of media, I think you have some very strong ideas. RSS is certainly going to be everywhere; its popularity has skyrocketed quickly.

Windy

10/9/2012 09:59:14 pm

1.To be better prepared to learn new skills, print journalist should learn broadcast skills. Print media, partly due to their long history compared to other type of mass communication, have changed everything from the physical dimensions, but it’s still far from what online news websites give us. Broadcast media have much histories as media than print and have some merits in expressing information. they have developed a sophisticated media grammar that is based on editing, camera angles, lighting, movements and sound, what’s more, broadcasting is more flexible and adapt to the current trend. These aspects are so familiar with the pattern of online media.
2.In five years, the media world will become more digitalized, interactive and compatible. People will get information on the Internet, the newspapers and magazines will mostly merged in electronic edition,also,Cloud service will become more popular, people can share their thoughts and emotions all over the world. Actually, digitalized media will be the main trend and take large share of the media market. In that case,social-network companies,internet companies and technology companies may be essential for people to communicate with others.

Marissa

10/13/2012 06:39:29 pm

Be careful about stating that online media and broadcast media grammar have shared aspects. They indeed do, but the actual conception and presentation, or grammar are very different. Good answers to question 2.

Aurora

10/10/2012 02:10:49 am

1. I think print jounalists would be better prepared. On the one hand, the editing ways of online news website nowadays are quite similar to ways of printed newspapers and magazines. The differences between the two are not too much. So the print jounalists can just learn how to get used to the new transmitting style and then can do well in the new field. On the other hand, print media has been popular for hundreds of years. After these hundreds of years, mass media has more experiences on delievering information, attracting audience and managing a large news corporation. Broadcast journalists, however, may be less experienced on these fields, thus they need to learn more.
2. Five years later, the media world will be more likely to face a magnificent florish. People will be more interested in news from home and abroad, and news will be coming from different sources, and even from the most isolated corner of the world, thanks to the widespread of Internet. We will receive information from differnet sources, such as online news websites, RSS feeds, social network or even emails or text messages from others. Electric devices with Internet access( whether it is a tablet computer, laptop, smartphone or anything else) will probably become the most inportant information receiver to us. It will be sad to see the old mass media weakening and disappearing gradually, and we will see a florish of online, convergenced media.

Marissa

10/13/2012 06:42:21 pm

Well-stated. The electronic devices you mention serve as the channel, or the way we receive the information.

Tammy

10/10/2012 02:09:12 pm

1: Personally speaking, I considered that broadcast journalists will learn more skills from prints journalists. Nowadays, there are many multi-functioned website, we can read news on it, watch news on it or even listen to news on it.
Since it’s an information-overloaded Age, we can not spend too much time on focusing news. What we can do is just go through on news and know the events from the titles. Reading is faster than watching or listening to news so read the least news is the efficient and best choice for us to know the world. That also means, print journalists plays a bigger role in transmitting message than broadcast journalists. As we all known, broadcast journalist can use sounds and videos in contrasting their stories, so they may not use as much vivid descriptions or figurative languages as print journalists do, to cover a report. Thus, print journalists have a better language ability and we can know the event clearly through their expression. Since people prefer to read news than watch news, broadcast journalists have to improve their language usage and learn from print journalists to woo the readers and also improve his professionalism and competitiveness.
2. Reading; With the development of ebook reader, I think maybe after 5 years, every person will has a ebook reader like Kindle, which can not only reading books, but also can receive and download the least news from the Internet automatically. Ebook reader becomes the most convenience tool for us to learn news. May be newspaper will becomes a virtual newspaper, only have electronic edition.
Watching: At that time, every media may becomes a multi-function and smart one, we can listen radio or watching newspaper on the Television, we even can choose our favorite movies or soap opera and burned them onto dished through TV. People may use Pad instead of PC, surfing the internet.
Listening: With the development of Cloud Service, people can listen to music and radio whatever and whenever they want.
Thus, people can access news and entertainment from every moment and every where after 5 years. They can read the last news from their Kindle, can play games or surf the internet on their Pad, can watch the Hollywood blockbuster from their smart TV, etc. And internet media companies will be more and more important because we get almost all the news and fun from internet.

Marissa

10/13/2012 06:58:32 pm

I love your comprehensive answer for question 1. You have told me each kind of journalist's advantages and disadvantages in a very clear and concise way. Already, many newspapers and magazines have readable, including photos and on some readers audio, e-book form. Again, I liked your organization of question 2. Good job!

Summer

10/10/2012 04:05:21 pm

Question 1：

I think print journalists should learn more broadcast skills. Print media has run through a long developing history and is well developed (at least I think so) until the new media comes into the daily life of ordinary people. New media is hitting the print media, I think, because it has more convenient access, and it costs less. However, print journalism is still playing a significant role in our life because we have already gotten used to its convenience and, of course, we need news everyday. Now, print journalism is getting more and more aware of the situation and seeking for chances to cooperate with the new media. If online news websites merged into combined print media, I think the workers of the later should learn more broadcast skills because new media is better equipped on how to attract, or please more audience. Only in this way can the both media work in the best way and create the most convenience and profit.

Question 2：

In five years from now on, I think the world around us will develop into a new media world with very nice cloud computing service. We will access news, entertainment, music, videos and other media content all from the cloud service. We will no longer need PCs, tablets, ipods, mp3s and anything like that, just a phone is enough! Because everything is ready in the cloud. You can just download it and enjoy the convenience. I can’t wait to see that one day.

And to talk about the media companies. I think the most popular media companies should be those transnational media companies offering different new media service including the developing of cloud computing services. Only those companies who can meet the needs of most people will survive.

Marissa

10/13/2012 07:02:32 pm

Good answers. I am also looking forward to a cloudy world as one device will be enough; I won't have to take my Macbook, ipod, smartphone, and e-reader with me everywhere!

Bunny

10/10/2012 05:32:27 pm

Question1:For a broadcast journalist, i do think that would been a good change to learn the print skills if the online news websites merged into combined newspaper or other medias. What a broadcast journalist need to do is tell the adiences the news as a speech or just a chart sometimes. It is easier than the journalist who need to write an article to tell the readers what happened. They have more grammars to obey and they cannot show the readers the redios. They have to try their best to describe the events to make sure the readers have a clear mind of the news. Meanswhile, they need to spend effort to attract readers' eyes so that readers will read it.
Question 2: Half dacade past, i think the medias would develop more convenient and diversity. More and more individuals will set up their own website to show the news that they find. People would not only get information form some official media or news companies but everyone can be the promulgator to share news to others. We will get a vast of information than before. The information diversity will get a big bang. People also will have more choices to access news, entertainment, and other media content, not only the newspaper,TV, internet and book but also the mobile divices like cellphone and tablet PC. The information spreading will become fasterand faster because the speed is the life of news.
The wireless communication companies will play an important role in our life.

Marissa

10/13/2012 07:16:12 pm

Good, well-thought out answers. I can see a lot of improvement in your answers!

Penny

10/10/2012 05:37:11 pm

1. In my opinion, print journalists should learn broadcast journalists. As we all know, in this modern time, we need to get information as fast as we can. To this aspect, the broadcast journalists know how to get the imformation as much as possible and deliver the news at once. But for the print journalists, they need to spend time to write an article to express what imformation they got, and it cost too much time. So, the ability of express imformation is useful for us. What's more, the broadcast technology has developed fast. So the broadcast has been accepted by more and more people. That is to say, bradcast imformation or news can influence more and more people. The purpose of the new media is to make information influence people extensively. So the answer of your question I gave is broadcast journalists should be learned by the print journalists.
2. Using the digital devices may be the stream for people to get imformation in my opinion. For now, people can use their smart phones or iPads to chat with others, surfing the internet, even work wherever they want. What's more, the internet access is more and more easy to get, for there're so many places are covered by WIFI. So, I think the technologies and functions will be more and more developed, and more people can buy them a digital divice to enjoy the convenient life. That my imagination about five years later.

Marissa

10/13/2012 07:18:08 pm

Your answer to question 1 is well-organized and well-said. I'm glad you talked about access and the ever-growing presence of Wifi, allowing us to be connected 24/7.

Epperly

10/10/2012 05:38:52 pm

Q1: as far as i am concerned, print journalists should learn more about broadcast skills. as our society developing faster and faster, the news will change at a unimginable speed. at that time, broadcasting will be the most important way to spread news. so the broadcasting skills are of great importance. besides that, print journalists have more time to organize and polish their essay, but broadcast journalists only have little time, they need to report immediately after something's happening. print journalists need to learn to make a quick reaction to the news and pass it to the masses intantaneously.
Q2: our world is already a media world. i think five years later, about the access to the news, entertainment or sports, our phone is good enough. at that time, everyone will have an information account, we have link to all the websites we like. cloud computing will be quite well developed five years later, our information will be saved in the cloud. as long as we log in our account, we can check the latest news wherever and whenever we are just through our phone.

Marissa

10/13/2012 07:19:21 pm

Good, thoughtful answers. Cloud technology is certainly something to look out for.

COCO

10/10/2012 05:43:57 pm

As far as I am concerned, print jourlists would be better prepared..First, print media contains pictures, it helps jourlists a lot to help readers understand the news.Pictures make the news easier to be understood.Pictures give readers a quick impression to get close to the news.All help print jourlists a lot and save them plenty of time.Secondly, print journalists can use words to express the news and they can revise their words to be more fluent. This is a good way to make the news clearer to be understand, for example, a marked title can succeed in attracting readers to look through the news. As long as you are good at writing a piece of news, you can be a print journalist. Let's heve a look at the broadcast journalists. when they are broadcasting a piece of news, they are talking and talking and talking very hard. They should speak continuously and virtually not have enough time to think about and organize their words logicaly. It is very hard to be a broadcast journalist. They should be more cautious and careful. So.I think print jourlists would be better prepared.
2. In the next five years, media world will be more and more technologial, for example, nearly everyone can read news through their mobilphones every moring. We can use mass media to communicate with each other by phones,read any books that we want by phones, shopping by phones, eatings by phones, not only by cmputers. Phone will be the most convenient ways to make our life better, because it is small and very easy to take. Besides, every ordinary people can upload their broadcasting of a piece of news. The media world become a real mass media among pulic. so it is not hard to see that phone companies will be more and more popular. with a increasing demand, phone business will be booming.Besides, Internet also will be very popular. Phones and Internet can't be part.They should always be combined. The future of media world will be very bright and successful.

Marissa

10/13/2012 07:26:17 pm

Very detailed answer to question 1. You point out each kind of journalist's advantages and disadvantages very clearly. Good! Telecommunications and Internet cannot be separated. They are always converging.

Tina

10/10/2012 07:50:20 pm

1.As far as I am concerned, print journalists would be better prepared.Because print journalists deal with pictures,reports and create a lot of contents everyday,they do know something about page design and they do have some computer skills.What they need to improve is just broadcasting the content which is quite easy to learn.However,broadcast journalists know nothing about page design and how to deal with millions of information,there is a long way for they to go.So,I think print journalist is better prepared.
2.Five years later,the distribution of media content no wonder becomes more convenient than now.We can receive message as soon as the event happens and follow the later going of the events and view people's response to the events.We will not rely on Personal Computers that much.Each of us has a smartphone. Many people will use tablets to replace PCs.The generalization of Wireless network makes us accessible to the Internet all the time and all the places.We can receive all kinds of information through our gadget.The communication between us become so easy,we no longer need to make phone calls but consume traffic.

Marissa

10/13/2012 07:23:33 pm

Your answers are very brief, yet at the same time, detailed. Good!

Celia

10/10/2012 09:19:44 pm

1.It would be better for the print journalists learning broadcast skills. Since online news websites have developed very fast, the old media have to change themselves to suit the circumstance. Audiences used to read newspapers and watch TV, now most of them turned to online news websites because it is more convenient and it’s free. Online news is the trend for us to follow. It’s really necessary for print journalists learning broadcast skills to follow the trend, or they will lose their job.
2.I guess after five years, most people will carry a smartphone or tablet PC which can get internet access if there is wi-fi. I believe wi-fi will cover buses, subways, cafes and all the public places. Then people can read news, check e-mails and contact with friends online. When they at home, computers will take place of televisions because of its convenience. In my view, the news company and social company will be the most important in the future. We can see it from the development trend now. We all know how successful the Facebook is.

Marissa

10/13/2012 07:21:57 pm

Good point. Journalists need to adapt, just as their parent companies do. Good ideas about media in five years. Wifi is an ever-growing presence and in Western countries, computers, laptops or otherwise, have already begun to replace televisions at home.

Amelia

10/10/2012 09:48:38 pm

In my point of view, media will be more popular in five years. As the competition of media world is getting more and more furious, companies have to reduce their price to get more value in the market, which will make the relatively poor people have the chance to own media means. Accordingly,more and more people are accessible to media. In terms of today's trends, I think the smart phone and computer will overwhelm all the other media.

Marissa

10/13/2012 07:13:33 pm

Please disregard my comment on your answer to the first question. I would tend to agree that the smartphone and computer will take over the media market

Verna

10/10/2012 10:39:30 pm

1. Print journalists are better prepared to learn broadcast skills in my opinion. Broadcast journalists are familiar with getting along with the latest technology. They know how to collect the news quickly and send to the audience immediately. The online technology develop rapidly, making most of people get involved in it. So, broadcast journalists are closer to audience and know them better. What is more, they organize the material to attract people before broadcasting just like print journalists. The print journalists are good at editing information in a traditional way. They lack of enough use of the power of Internet. Hence, print journalists are supposed to learn more.

2. The media world won’t change too much five years from now in my opinion. The major structure of it has set. Of course, there will be some developments. The media will become more divers and more compatible. The content of media will cover every aspects of your life definitely. Whatever you like, you can find the related information and the kindred spirit. And the information will be updated every second which is far beyond your imagination. As for the media tools, they will be equipped with replete functions to satisfy your need. And all the media tools are going to be united. People will access news, entertainment and other media content form a device. It contains all the functions the media tools have, including visiting the websites, downloading the software, watching TVs, reading newspapers and so on. Though the device in these days is well equipped, it will be perfect five years later. And the media companies linked to internet are important. To be honest, Internet has stood out in media world and it will take the first place in the future. All the media will cooperate with Internet and make full use of it.

Marissa

10/13/2012 07:29:15 pm

Good, thorough and thoughtful answers. Perhaps the device you are referring to will utilize cloud technology to sync all of our information, new, entertainment and so on.

Nina

10/10/2012 10:42:44 pm

Question1:
My personal view is that it’s better for broadcast journalists to learn print skills.
1. Print journalist is well-developed and has significant position in media field, because it has plenty of features that have already been proved to be good and useful. On the contrary, broadcast skills is still fast developing, it’s unstable, so it’s hard to say which feature is more suitable for the future media world
2. Print journalist is better at the content, which is the foundation of attracting audiences. Compared to the visual impact and hearing impact, which broadcast journalist mostly relies on, I think content is the king. So they should learn more print skills.
Question2:
No wonder there will be more new technical tools to push the media world forward. I don’t know exactly what it will be like, but the key words of direction may be convenience and multi-function. Still, internet will be the mainstream for getting news and others, but the question is through what tools. I think our smart phones and other Apple products plus the cloud computing are powerful enough. But Newspaper E-edition will welcome its own time, for it’s a perfect combination of digital and traditional paper. The E-paper is foldable and clearer, moreover, it has access to internet. Amazing!

Marissa

10/13/2012 07:11:37 pm

Good reasons to support your answer to question 1. I'd love to see this e-paper come to fruition.

jane

10/11/2012 12:23:17 am

Q1: Personally, I stand on the view that broadcast journalists learning print skills will be better prepared to learn new skills. For we have stepped into a fast developing period of history when knowledge could be much easier and faster to acquire. With no doubt, broadcast journalists learning print skills are consist with this trend. So it is a better choice.
Q2: Five years later from now, internet will make its way to the isolated rural areas and poor regions such as sub-Saharan. Internet, of course would be the most powerful tool to interact with the world. But it doesn’t imply that old media will disappear, because they will create websites as well to consumers. Industries to do with Electronic Goods will boom. Pc, I-pad, Smartphone, and operating software will remain the hottest business in 5 years.

Marissa

10/13/2012 07:09:33 pm

I'm not clear on why you think broadcast journalists will be better prepared. Old media will adapt, not disappear. I'm glad you pointed out expansion in access.

Talia

10/11/2012 12:52:43 am

Q1:In my opinion,it should be harder for pringting journalists to learn broadcast skills.Above all,people usually have basic skills of writing,so it's not difficulty for a broadcasting journalist to learn to write a piece of news in paper version.He knows how to write and all he needs to learn is professional writing and editing skills,which maybe requires special voice and professional words.But broadcasting skills are not just about writing,lots kinds of media are mixed,including text,music,pictures,videos and so on.Thus more complicated skills are required.

Q2: As people are getting busier and busier than before,those media which delivers information in a more convenient and time-saving way.
In consideration of this,I think media conveyed through digital and potable media can be more popular,especially vedios,pictures,muisic.But old media still have value because they are better at recording information,which is stayble ,not likely to be attacked as the net,and within reach if digital devices can't work when lack of electricity.

Marissa

10/13/2012 07:05:13 pm

We refer to mixed media as multimedia. From your answer to question 2, you still see a place for old media alongside the ever-growing popularity of digital media and new media.

Eve

10/11/2012 01:27:11 am

The first question:
Personally, if online news websites merged into combined newspaper/radio/television news stations or channels, the print journalists should learn more broadcast skills. Even these two have many same aspects, the broadcast concernings more complex and high-tech skills. In the running of the broadcast, you should ponder not only which information, but also in which way and at what time to publish. Also comparing to the relatively fixed-patten paper, the broadcast is facing the updated thehnology and changes everyday. As for the paper, it just concernings the information publishing, paper design, editing and some other fixed things.
The second question.
In my opinion, in just five years, the media world will have a great change. In China, maybe a major part of the families will own the computers. In the high-tech area, cloud technologh will strongly fulfilled our need for entertainment, news and all other convinience.

Marissa

10/13/2012 06:33:17 pm

Good answers. Cloud technology is an ever-growing presence and convenience.

Amelia

10/12/2012 05:29:48 pm

In my opinion, print journilist is better prepared to learn broadcast skills.If online news websites merged into combined newspaper/radio/television news stations or channels,it is better for print journalist to learn broadcast,because website is a good channel to spread and share new things. Broadcasting is the mainsteam ever and later. From broadcasting, journalists will make their job easier and they will more profits .So, it is certain that they will try to learn broadcast skills

Marissa

10/13/2012 06:31:22 pm

Where is question #2?

Catherine

10/15/2012 01:10:08 am

1.I think both of them don't have to learn new skills.The combination would give play to each other's complementary adventages and persue common development.That is to say,the print journalists keep writing news and post it online;the broadcast journalists continue to report in front of camera and play the radios both in stations and omline.
2.Both old media and new media would exist and permeate each other.Media like newspaper and broadcast would have their websites.At that time,media would cooperate with smart phone.The handset would be preset those websites and channels so that people could easily access their favourites anywhere.
The components of old media would have their online websites and the new media would further develop.As a result,the companies on Internet would be vital and the web convenient and lowcast.

Marissa

10/15/2012 09:49:14 pm

Good, I especially like what you have said about print and broadcast journalist's playing off each others' strengths. As far as your answer to the second question, I believe this is the direction the world of media has already moved into, perhaps you want to say that there will be a deeper level of permeation?

Alice

10/16/2012 12:21:59 am

1. In my opinion, print journalists will be better prepared. I think that pictures and passages are the most important parts of newspaper as well as online news websites. Print journalists have already been adept at doing such jobs. They are able to choose a good picture and place it at a right position to catch readers’ eyes. As for passage, it can provide more specific details for readers. Print journalists also know clearly how to write a piece of news, especially a wonderful title to attract readers. However, broadcast journalists may not be equipped with those abilities. They used to distribute news through their sound, instead a visual way which readers are more preferred. So they have to learn more.
2. Five years later, the Wi-Fi network coverage will be so extended that people at any corner of the world can have access to the Internet. Smart phones and tablets are not as expensive as they are now. Thanks to their powerful functions, people can get news, play games, listen to music and do other entertainments through Internet. Since those devices are able to finish creating content, they will gradually take place of PCs. What’s more, TV sets will be improved, as TVs can also connect to Internet. And people can use TVs to communicate with others who use phones. On top of that, people will have an account in cloud, allowing us to store files in the cloud and free disk space.

Marissa

10/16/2012 10:32:47 pm

I like your answer to question one-- you very clearly take apart all of the print journalists' roles and responsibilities to support your argument.
NIce job with question 2.

Angela

10/16/2012 12:27:21 am

Q1:In my opinion,broadcast journalists should learn from print journalists.broadcast company show the information to us with the styles of music or video.As an audience,it is hard for us to catch some important information and we may lose what we get.However,print journalists transfers information into into print press,which include pictures and words making us easy to understand what the point is.More importantly,it pick up some significant points we would like to know,which the broadcast may not live up to our expectation.it does not take up people's time.We are happy to see this.Therefore,I think broadcast journalists should learn print skills.
Q2:Five years later,I think not so many changes will take place on the media world.First,five years may be a very short time.It is may be hard to bring so many changes on the media world.Then,as far as I am concerned,the media nowadays have developed very well.It may not leave much space for us to deeply develop it.It may take a long time to bring changes on the current media world.
About how to acess news,entertainment and other media content,I think the Internet is still the mainstream,which we can not give it up.And with the development of the Internet,we may find more ways to communicate with each other and get all kinds of information.Meanwhile,the media company with social skills may be important.

Marissa

10/16/2012 11:47:42 pm

You give good reasons to support your answer to the first question. In the future, try to give some specific developments that might occur in the next five years such as cloud technology.

Elaine

10/16/2012 11:35:20 pm

1:I believe broadcast journalists should learn print skills. Because more and more people nowadays prefer to get information through visual sense, learn how to make things well-look becomes a necessary skill. Print journalists already prectice this skill for a long time, their daily work is about print news, in new media era, they only need to do the same work on webset. However, broadcast journalists are familiar with broadcast, which gives audience a auditory sence. But most people hardly use their sence of hearing when they search the information, for audio files cost audiences more time to get what they need than the writting files, and the audio files often have larger files size. So broadcast journalists need to learn more print skills in new media time.
2:In five years, media world woud become more digitalized, most audiences could get used to catch information on digital devices. Smarphone market would become stroger, for people use thier phone to read e-books, watch video, listen to the musics and also make calls and send texts. In this way, smartphone market might become the most potentical areas, thus the companies like Apple or Samsung would take the lead of the market.

Marissa

10/16/2012 11:51:18 pm

How to make things "look good." You give some very convincing reasons as to why broadcast journalists are less prepared. Good. I also like your ideas and use of specific textbook vocabulary to answer the second question.

Daisy

10/17/2012 07:38:25 pm

Question 1:

It's really a hard decision for me. Both of them have their own advantages and disadvantages. As for print journalism, I consider them as the milestone of media. It has a quite long history and is very sophistorical. I really appreciate print journalists' writing skills which I think broadcast journalists a little bit inferior because broadcast journalists focus on presenting a video to audiences in a visual and auditory way. For instance, if print journalists wanted to tell a story, they would give a specific description which could make you feel you were experiencing it. However, broadcast journalists have their advantages as well. They need to use many devices to help broadcast news which print journalists just need write and print. In addition, braodcast journalists can show the information in many ways, such as music, video... while print journalists only in writing and pictures. Thus, print journalists should learn more about how to use those devices which can make the information more vivid. In a word, in this open information age, everyone had better balance the strengths and weaknesses and be prepared to learn new skills.

Question 2:

From my point of view, the media world will be more digitalized and it will follow the trends of new media becoming more interactive. What's more, I believe cloud computing will become more and more common. Maybe we can see the era of cloud be the master of the media world. People can upload profiles or information to the cloud so that they needn't take their PCs everywhere.

In addition, human being would rather get information from the Internet which is more convenient, such as RSS feed. More people would choose a electronic equipment rather than a stack of books. As we can see, there are more and more people addicted in social network sites such as Facebook, Renren and so on. In this way, I think companies which develop social netwok sites would be significantly important.

Marissa

10/18/2012 04:58:42 pm

I would tend to agree that it could certainly be a difficult choice. They both should play to their strengths and hone their weaknesses. Very thorough and well-thought out anwer to question two. Social networking sites are taking over the Internet!

Rena

10/17/2012 08:51:09 pm

Q1: I strongly support that print journalists need to be prepared to learn new skills.
I’d like to start my argument with what makes a great print journalist. I was so lucky that I had a news writing class in my first year which gave me quite a clear idea about this topic. The key issue for print journalists is to write a great title which attracts most people’s attention. Of course, it is based on breaking news material. It is no way that a print journalist can be famous with nothing more than day-to-day life stories. A well-written title, paragraphs organized in terms of importance, new breaking raw materials come together to make a perfect article.
However, the skills broadcast journalists need to acquire are rather high-tech. Picturing, recording and videoing are must-have skills. What’s more, they also have to know how to post their news articles and materials on websites or how to operate different kinds of new recording devices. They not only have to know how to use them, but also how to use it well under different circumstances. Where the reporters stand if you are filming him? What if noises are too loud to hear what reporters are saying? Broadcast journalists have to deal with them. To the extent that online news websites love hits and comments, TV and broadcasting station with high rate of audience, it demands that broadcast journalists should construct their sites more vividly with pictures and videos.
Comparing above two paragraphs, I can easily identify that both journalists have something to learn. But when it comes to who should be better prepared, it is the print journalist. The 21 century is an age of information explosion. The multimedia news is more vivid for readers to receive messages and is definitely the future trend.

Q2: I believe that in five years from now, people would access news, entertainment and other media content everywhere they like and probably through cell phones or any devices which can access to the Internet. We can identify it from the current trend that there will be no clear demarcation between cell phones and laptops in the future. Technology develops so quick that the convergence of all electronic devices will come very soon. Ten years ago, we use phones to call and text others and we use CD players to play music, but now, every cell phone can call, text and play music. I even use my Android phone to take a look at my Word files and check the news.
Regarding to examining what media companies may be important, I tend to think that online news websites will be the most important. Information transmitted by Internet is the most accessible one and have the largest audience.

Marissa

10/18/2012 05:14:24 pm

Very well-formulated answer. You take apart each journalist's role and responsibilities carefully and it is clear from your supporting details that yes print journalists are not as well prepared for the New Media Information Age. Looking at your Word files is called cloud computing/technology, another technological convergence that will result in economic convergence once a business model is set up for said technology. Very good job, Rena. I can tell you really take great care in giving your answers.

Ivy

10/17/2012 08:58:28 pm

Question 1:

If online news websites merged into combined newspaper/radio/television news stations or channels, I think both broadcast journalists and print journalists are supposed to learn the broadcast skills and print skills from each other. Because I think that both of the two kinds of skills have great significance for the online news websites. It’s my personal opinion and I have two main reasons to support my standpoint.

On one hand, online news websites are just like a kind of e-newspaper on the Internet. As we can recall, when we read real newspapaer several years ago, the first-hand information we got is the headline and the well-edited picture on the page. Maybe we are so busy to have enough time to read the whole passage every day. For the same reason, when lots of people open the news websites, most of them would love to skim over the headline of the news. For this reason, I think that broadcast journalists should learn more this kind of print skills from print journalists.

On the other hand, video is also a convenient and quick way for us to learn the whole process of some breaking news. For example, most of the people want to watch a piece of video about the news of Osama Bin Laden’s death. Thus, the video on the website will be very popular. For this reason, the print journalists should learn some useful broadcast skills.

So this is my personal points of view.

Question 2:

As I can imagine, I think that cloud computing is a kind of possilble answer. Because several years ago, I had an experience that the e-mail box is really useful. I can put some important documents on the e-mail box and I can get these documents everywhere if I have the access of Internet. In this way, I can go anwhere without a USB flash disk. Thus, this is a kind of original cloud computing. I’ve noticed that Apple company is developing its cloud devices and users can listen to the music and get their documents from the cloud. And maybe it’s a trend of future media world. We can use cell phones, i-pads and mp4 to get news, entertainment, and other media content.

Thus, I think that cell phone companies, websites with social communication function and online news companies may become more and more important. It is because all of us need these kinds of devices and access of news.

Marissa

10/18/2012 05:37:19 pm

I think you deal with the posed question excellently. Both skillsets are needed in a digital environment. Many digital media consumers to do not read more than the headline and the first paragraph called a lead. They often to preview to interact with multimedia (text, audio, and video all in package). Good job with question 2. Yes, cloud computing is the future because it improves access, flexibility, and allows collaboration. We are certainly moving towards a more deeply converged world.

Ray link

11/10/2012 11:14:44 pm

Dear Marissa:
I am sorry for doing this so late.
For the first question, I do think the broadcast journalists learning print skills would be better prepared to learn new skills. As we all know that the broadcast news occurs later than the print news, which means the broadcast news occurs based on the print news. Consequently, the print skills are the foundation of the broadcast skills. If people want to become broadcast journalists, they must have mastered some print skills. The broadcast journalists are equipped with both print skills and broadcast skills while the print journalists are just familiar with the basic skill. I think those new skills must be very similar to the broadcast skills, as the broadcast news is more popular with the audience than the print news. So, based on what I mentioned above, I do think that the broadcast journalists learning print skills would be better prepared to learn new skill.

I think the answer to the second question is non-unique. Five years is not very long, but the media world could be changed dramatically after five years. As we are in an increasingly information-based society, I think the media world will bring us more information after five years. The content that the future media world brings us will be more diversified. People can get all the information they want in the future media world. The forms of the media will be more multitudinous. People can interact with the media world more easily.
Five years later, the ways to get news, entertainment and other media content will be varied. But among those ways, the cloud service will be the most important access in the future media world. As the time goes by, the technology about the cloud service will become more mature. We can get nearly all the media content from the cloud. Where there is network signal, there is media content.
For the last question, I think the media company that can provide different forms of the media service would be more important. The more media forms they can provide, the more important they will be.

Marissa

11/14/2012 02:16:39 pm

I would tend to agree that broadcast journalists already have foundational print skills. I appreciated your organized answer to this question. I could very easily understand your reasoning.
I love your multi-faceted answer to this question. It is hard to see where exactly we will be in five years due to the breakneck development of technology, as you have said. We will certainly be able to interact with content more easily, quickly and so on. Media companies do need to become more savvy in terms of what forms/types of content they offer us and how we receive said content. Great job!

AJ link

11/22/2012 10:27:23 pm

Dear Marissa,
I am so sorry for giving my comments so late.
Question 1: in this day and age, the development of media become diverse and open. it might combine many different tools to survice the mass. whatever the broadcast journalists or print journalists, they both are supposed to learn the broadcast skills and print skills from each other. even though they are engaged in different fields, they have many similar skills.such as editing the resources, seeking news, advertising, marketing,etc. both of them are consistent with digital media.
as far as i am concerned,the broadcast journalists would learn much more skills from the print journalists.
first, the diversity of broadcast. it dosn't limit the form of showing. the broadcast have much more free idea than print. print need seek for pictures, news, or something else, but broadcast need more lively resources. broadcast need to learn the exactly description from the print.
secondly, the brodcast merged into combined newspaper/radio/television news stations or channels, which follows the digital media closely.based on this part, the brodacast just learn some workable skills like editing the news improving thier functions.
question 2:
five years later,the media world will become more digitalized, interactive and innovative. the internet will offer massive information and many web portals will offer latest news. i believe the facebook websites will be more popular with the mass than other kind of websites. because most of the mass who need communication to get joy or release the pressure from many respects.so like twitter,renren, weibo will be more and more poplar in five years.

Louise

12/30/2012 03:09:25 am

Hi,Marissa,I am so sorry to write it so late.
Q1:I think broadcast journalists should learn more from prints journalists.As we know,broadcasts transmit information through voice,so,before they publish their information,they just have very short time to organize their words and maybe a slip of tongue which cause ddifficulties for audiences to distinguish.While,print has more time to organize their contents,their wordings,which seems more meticulous.In this way,broadcasts journalists should laern from print journalists’s painstaking work.Also,people are prone to read print newspaper,which is a traditional way of absorbing message,prints have limited but effective message,,while, broadcasts boast of wealth of information,not so effective.For example,there are so many news happening everyday,broadcasts are mere too complex to read in detail.
However, broadcasts journalists also have it advantages for those prints journalists to learn,they are all instant news,so fresh to know which prints may pale by comparision.
2.To be honest,I am not a crazy fan for some digital gadgets,even I can’t use my mobile phone effectively.
In my point of views,firstly,the wifi’ll cover all of the worlds,we use our cell phone swiftly.I mean that we’ll send message from every corner of the world,not a spot as yet untouched.Secondly,all the resources are digitized,not more paper version,we will check all of our information on the website.Thirdly,all the website has RSS,in this way,we can read them on our Google reader,besides,all kinds of newspapers have their own digital version,which is more convenient for us to read.

CHAPTER 2

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