Final Exam 1.02  10: 00 AM-12: 00 PM    1101 New Media   JB416   31   Du Yi & Cai Ziyue
                                                                 1102 New Media   JB417   31   Marissa & Han Xiao


You must bring the AP stylebook with you to the exam. Make sure your name (Chinese is fine) is visibly written on the cover. I will notify the Class 1 examiners of the procedure for Section B, Questions 1-5. 
Remember: You will raise your hand when you have reached Section B. After you have finished questions 1-5, you will raise your hand again, so an examiner can come and collect your stylebook. 
I would like to ask that the monitors of each class (Sunny & Catherine) take all the books from the examiners and redistribute them to your classmates. 

Feedback 
1. Please rate the class materials on a scale of 1-5 (1 being the lowest). Any comments about class materials. 
2. What you liked about class (activities, structure, materials). 
3. What you didn’t like about class.
4. Something you think I could add.
5. Other comments and suggestions

Assessment: 
15% Class Blog
30% Individual Blog
10% Quizzes
15% Class Participation 
30% Final Exam

Odds & Ends 

• Your weebly final project is due on Jan. 3 at 10 p.m. Please see the document called "weebly final project" under the "tips" page if what I said in class today was not clear. 
• The "final exam review" has all the information including terms in addition to the highlighted sections of your text that we went over today. 
• You can contact me with any questions and as always, I will do my best to help you. 

Hello New Media students, 

Final Exam 
1.02   10: 00 AM-12: 00 PM   1101 New Media   JB416   31   Du Yi & Cai Ziyue
                                              1102 New Media   JB417   31   Marissa & Han Xiao

You must bring the AP stylebook with you to the exam. Make sure your name (Chinese is fine) is visibly written on the cover. I will notify the Class 1 examiners of the procedure for Section B, Questions 1-5. 
Remember: You will raise your hand when you have reached Section B. After you have finished questions 1-5, you will raise your hand again, so an examiner can come and collect your stylebook. 
I would like to ask that the monitors of each class (Sunny & Catherine) take all the books from the examiners and redistribute them to your classmates. 

Week 16 Tasks 
1. Exam prep 
2. News articles. Read, jot down some notes, and print (1 for every 2-3 students) and bring to class on Dec. 28th. You are looking for convergence, media types, and digital media grammar. Both articles present e-commerce, while one also discusses social commerce.  
http://thenextweb.com/asia/2012/12/21/appconomy-wraps-up-16m-funding-round-as-it-launches-merchant-rewards-platform-in-china/ 
http://thenextweb.com/asia/2012/12/21/xiaomi-and-sina-weibo-ecommerce-experiment-succeeds-as-50000-smartphones-snatched-up-in-5-minutes/ 
3. Weebly final project due Jan. 3 at 10 p.m. ( I will go over this in class).  


Odds & Ends 

• Please make sure you bring both your textbook and AP stylebook to class on the 28th. 
• My office hours on the 28th will be from 3:30-4 p.m. 
• Please see "Final Exam Review" posted under the tips page for exam prep.  

week_17_articles_for_discussion.doc
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Your tasks are as follows: 
1. News Article Analysis #4. Example here and here. Article is already in your inbox and also here. Deadline: Thursday, Dec. 20th at 10 p.m. 
2. Read, take some notes, and print (1 for every 2-3 students) the attached news articles. 
Links: http://www.techinasia.com/jiepang-starbucks-christmas-social-marketing/ 
http://thenextweb.com/asia/2012/12/13/hit-asian-messaging-app-line-launches-in-china-the-home-of-staunch-rival-wechat/
3. Prepare questions for exam review  

Odds & Ends 
Our last formal class is Dec. 28th (more exam review and feedback). The exam will be some time after Jan. 1st. I will notify you as soon as I am told. During exam review, I will tell you specific passages in the text and specific terms/concepts that you should focus on. You will be given a final Weebly assignment next week that should be completed before our exam date. Stay tuned... 

week_16_news_article_analysis_discussion_.doc
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China Internet Report Gives a Glimpse of Tencent’s Dominance

The first notable term mentioned in the above article correlates to social media, particularly social media networking sites. 

The report classifies the various types of Chinese social media to include more content driven or socially driven types in addition to whether you friend strangers or acquaintances. The latter refers to relationships and the former refers to user's needs. 

The SNS platforms include Weixin (mobile IM), Renren, Kaixin, Tencent Pengyou (all general SNS), Qzone, Tencent & Sina Weibo (microblog), Diandian (microblog),  Sina blog, Douban (discussion board/forum).  

It's also possible to provide some examples of new media from the previously mentioned content. For example, if I read one fo your Sina blogs and leave a comment, this is an example of interactive communication on the Internet. If I do the same thing on Renren, by leaving a comment in reagards to your status update, I am this creating new media content. 

There is further mention of desktop software favorites divided into three levels. The content level directly correlates with digital media's grammar of multimedia as these platforms utilize different kinds of media in one package. Kugou serves as a primary example. 

Additionally, all three convergences play a part here. 

Firstly, technological convergence is visible in SNS platforms such as Weixin. Weixin is a typical example of the merging of telecommunication, computing, and media into a digital environment. Weixin is also enhancing the user's experience and improving the way we interact with media content. The same could be said of Tencent or Sina Weibo as these two platforms are alos often utilized in a digitally mobile environment. 

Second, economic convergence occurs as a result of technological convergence. Furthermore, Tencent's dominance of China's social media playground provides more evidence of economic convergence. One of the negative implications of economic convergence is less choice. With Tencent's popularity, less choice could very easily become the standard, as its competition is forced to fold their operations.

Thirdly, cultural convergence plays a role in the creation of these various platforms. Some, not all, are based on Western SNS platforms. Tencent and other like-minded companies come up with ways to both personalize and localize their products in order for them to become relevant to Chinese consumers. 

I have not exhausted all the possibilities of analyzing this article, but merely provided a foundational base of where social media, new media, multimedia, and all three types of convergence present themselves.   

First, week 14 tasks include: 
1. Finish Ch. 8 pp. 254-264 

2. Article #4: http://www.techinasia.com/tencent-china-idg-partners/. It's also attached. Deadline is not until Wednesday, Dec. 19th at 10 p.m.
I will be adding an example to my own personal website: marissakluger.weebly.com  

Final Exam 
Section A: Multiple Choice (30%, 2 points each)
In this section there are 15 questions. Answer the questions. Select the best answer for each question.  Write the letter on the answer sheet.  

Section B: Fill in the Blanks (30%, 1 point each)
Some words are missing.  Write the missing words on the answer sheet. For numbers one through five, use your AP stylebook to look up the correct usage of the missing word(s). Spelling and capitalization must also be correct in order to get credit.  

Section C:  Short Answer Definitions (10%, 1 point each)
In this section there are 10 words (from your quiz). Briefly define each term, just write the main points. Write the answers on the answer sheet.

Section D: News Article Analysis (30%)
In this section you will read two short news articles. Choose ONE to briefly identify the following: what convergence(s) are taking place; the technology’s grammar (if present); whether it is social, new, or just related to digital media (if present); and any other MAJOR terminology or concepts from the textbook. You must also briefly identify why for all the previous listed information. 

Odds & Ends 

• The last week of class will be devoted to review. 
• I will be all caught up with comments after this week. 
• Website will be updated tomorrow with article #4, my example, and final exam overview. 
• If you forget your Weebly login information, please just email me! 

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Your tasks are as follows: 
1. Read Chapter 8 pg. 237-254 (please stop before "Why Social Networks Matter"). I suggest you read 4-5 pages each day. 
2. News Article Analysis #3. 
3. Prepare your news report if you are scheduled to present during week 14. 

Odds & Ends:
Firstly, please make sure you are posting your NAA (news article analysis) before the deadline. I will no longer comment or give credit for late postings (whether on the class, personal, or new media blog page). 

Secondly, anyone who prepared their NAA, but was unable to post it due to a slow internet connection, please post your articles as soon as possible. 

Thirdly, I will be sending you a weebly tutorial review so that you can understand how to do the following:  set up your new media blog page, adjust blog settings, and publish your entry to your blog and to the website. 

Here's a quick version of the tutorial: 
Sign into the weebly editor and go to the New Media blog page. Click on the fourth box from the left called "Blog Settings" A new window will appear. In this new window, the first setting is called "Comment default." Please select open so that I will be able to provide feedback. Make sure you "Save Changes."

Lastly, if you forget your weebly login information, then please email me! 

Some of you may be wondering why the time stamp (the name for the time when you post your blog entry) says a very strange time. This is because weebly is a San Francisco-based company so therefore it automatically sets to pacific time. 

Here's how to change this: 
After you have logged in, go to your New Media blog page. Click on "Blog Settings." This opens a new window. Go to the "Date/Time" category and find the "Time Zone" setting (it's the very last one). Change the time to "UTC+8." This is our time zone. Don't forget to "Save Changes" and "Publish" this to the website. 

First, your week 12 Tasks include: 
1. Post Ch. 6 wrap-up by this evening (if you have not done so).    
2. Add 'New Media' blog page and "clean up" website (if you have not done so). 
3. News article analysis posted to your 'New Media' blog page. Please post two entries: one for Article #1 and one for Article #2. Style guide & content guide are here. 
4. Prepare news report if you are one of the four students scheduled for week 12 or week 13. I will choose four students (2 from wk 12 and two from wk 13). 
 
Second, from now on (beginning with your news article analysis) any late posts on your personal, class, or new media blog page will not be commented on or given credit. 

Third, the deadline for all assignments is the Thursday before class, no later than 10:30 p.m. 

Lastly, you will always receive comments before the following class. For example, your first two news article analyses should be posted by November 29th, no later than 10:30 p.m. You will thus receive feedback no later than December 6th. 

First, chapter 6 wrap-up should be posted to your respective class blog by tonight at 10:30 p.m. 

Second, I noticed that no one has begun the news article analysis. Some of your websites do not even have a New Media blog page. Therefore, you do not need to complete the analysis by Friday. We will go over Weebly in addition to the news article analysis. The analysis will therefore be due before next week's class. 

Thirdly, if you are scheduled to give your analysis report on Friday, then it will be put off until next week's class.